Example workflowAwaiting inputEVENTS 00
Your business.
Connected.
From first enquiry to final payment.
Run through one system.
New lead
Sarah Morgan
Roof cleaning · Swansea · 09:42
Lead
Record created
SM-0231
New customer · timeline opened
Customer
AI estimate
£480 – £620
Semi-detached · pricing rules
Estimate
Quote sent
Q-0412 · £560
Sent 09:50 · viewed 09:58
Quote
Follow-up scheduled
Day 1 · Day 3
Email + SMS · automatic
Follow-up
Customer accepted
Tue 9 Sept · 08:30
Slot found · crew assigned
Booking
Job complete
1h 50m on site
3 photos attached
Job
Invoice generated
INV-0187 · £560
Due in 7 days
Invoice
Payment received
£560
Invoice closed
Payment
Revenue updated
£5,495 → £6,055
Booked this week
Reporting
Awaiting input
You do the work.
FlowForge runs
the process.
Render + roofline · softwashed · Swansea
Mid-job · kit down · the bit nobody photographs
Courtyard · paving and walls · finished
Technology built
for the real world.
Exterior cleaners. Roofers. Electricians. Plumbers. Landscapers. Builders. Cleaning companies. Businesses that quote, book, do the job and get paid — and shouldn’t need five apps to do it.
04 — The command centre
Everything.
In one place.
Today’s jobs, new leads, what’s owed, who’s where. The FlowForge business management system, on one screen.
Today · 2 jobs
£315
Karen Simmons · Render clean · B73
Mohammed Iqbal · Roof clean · B19
Mohammed Iqbal · Roof clean · B19
New lead09:42
Sarah Morgan
Roof cleaning · Swansea · instant reply sent
Outstanding
£4,2802 OVERDUE
Quote win rate
67%
124 sent · 39 won · 66 open
Follow-ups due3
Helen Archer · quote day 3
Tanya Booth · invoice day 7
Mark Price · quote viewed
Tanya Booth · invoice day 7
Mark Price · quote viewed
Team · today
Dave MitchellOUT · B73
Paul RichardsOUT · B19
Jake ThompsonFREE
All of it. One system.
Control without complexity
05 — AI estimate builder
From enquiry to estimate in seconds.
Not magic. The request is read, the job is understood, your prices are applied — and every step is shown, so you know why the number is the number.
01 · Input09:42
“Hi, I’ve got a semi-detached house in Swansea. The gutters need clearing and the front render needs cleaning. Could you give me a rough price?”
Sarah M. · website form · example enquiry
Typed once by the customer. Never retyped by you.
02 · ReasoningWaiting
Service
Gutter cleaning · Render cleaning
Property type
Semi-detached
Size
3-bed · front elevation
Access
Standard · no scaffold
Pricing rules
Gutters £150–210 · Render £270–350
Previous jobs
6 similar · Swansea · 12 months
Business rules
Two-service discount applied
03 · Price → Action09:50
Estimate range
£420 – £560
Rate card £300Similar jobs £430–£540£700
Generate quote
YOUR LOGO
QUOTE
Q-0413 · valid 30 days
Sarah Morgan
Semi-detached · Swansea SA6
Semi-detached · Swansea SA6
Gutter clearing — front & rear£180
Render cleaning — front elevation£310
Total£490
Accept quote
Sent 09:50 · branded to your business · email, SMS or WhatsApp
06 — Smart schedule
Your schedule shouldn’t fall apart when Monday does.
Week 37 · events
Weather · heavy rain Monday
Two exterior jobs moved to Thursday. Tuesday’s commitments protected. Both customers messaged.
Cancellation · Helen Archer
Wednesday morning released. Offered to the waiting list.
Urgent job · blocked gutter
Booked into the open slot. Crew sent the address and notes.
Overrun · Sarah Morgan
Ran 45 minutes over. Next job shifted; customer told before anyone had to call.
Week 37 · exterior round · 2 crews
07 — Automation
The work happens. Without you chasing it.
One workflow, built once around how you follow up. Each event triggers the next. Nothing waits on you remembering.
■ Event■ Wait◆ Condition■ Action
Waiting for trigger
EventDay 0 · 09:50
Quote sent
WaitDay 1 · 09:50
24 hours
ConditionYes · viewed 09:58
Quote viewed?
ActionDay 1 · 09:51
Send “any questions?” follow-up
EventDay 2 · 14:12
Customer accepts
ActionDay 2 · 14:12
Create job
ActionDay 2 · 14:12
Find slot · Tue 9 Sept 08:30
ActionDay 2 · 14:13
Notify team
EventTue · 10:24
Job marked complete
ActionTue · 10:25
Generate invoice INV-0187
08 — Field
What happens on site
System
Updates the business. Automatically.
Job J-0891 · statusON SITE
Crew arrived 08:34
Dave Mitchell · location confirmed · customer notified “we’re here”
Job J-0891 · evidence+2
BEFORE · 08:41
AFTER · 10:22
Stored on the job and the customer record · completion evidence
Job note · Dave M.09:10
“Frames gone at the rear window — flagged to customer, photo attached.”
Seen in the office 09:10 · added to customer timeline
Invoice INV-0187GENERATED
£560
Job marked complete 10:25 · invoice sent · reminder scheduled day 7
Schedule · week 37
Sarah Morgan · Roof clean
Tue 9 Sept · 08:30 · Dave Mitchell
Quote accepted 14:12 · job created · slot held · team notified
Built for people who actually do the work.
Exterior cleaners · Roofers · Electricians
Plumbers · Landscapers · Builders
Plumbers · Landscapers · Builders
09 — Custom built
Your business doesn’t work like everyone else’s.
Your software shouldn’t either.
We map how the business actually runs. Then FlowForge is configured around that — not the other way round.
We mapYou tell usFlowForge layer
How enquiries arriveWebsite form, Facebook, WhatsApp — and the phone.Enquiries
How prices are calculatedBy property type, size and access. Some jobs are always a site visit.Pricing
How customers are recordedOne record per address. Landlords with several properties.Customers
How jobs are scheduledTwo crews, postcode rounds, no exterior work in heavy rain.Scheduling
How staff workCrews see their day on their phone. Photos before and after.Team
How customers are contactedEmail for quotes, SMS the day before, WhatsApp for questions.Communications
How invoices are raisedOn completion, 7-day terms, reminder on day 7.Invoicing
What you need to seeBooked, owed and paid — by week, by crew.Reporting
Blueprint → configured system · built around the operation, kept modular afterwards
10 — Results
Measured.
Not marketed.
These are the things FlowForge changes. The figures below come from a live exterior-cleaning system — replaced, per customer, by numbers out of their own.
Response time
< 1min
From enquiry received to first reply.
Admin hours saved
9hrs / wk
Per week, versus the previous set-up.
Quote turnaround
8min
From enquiry to quote sent and viewable.
Follow-up coverage
100%
Share of open quotes chased on schedule.
Outstanding invoice visibility
£4,280live
What is owed, by whom, at any moment.
Lead conversion
31%
Enquiries that become booked jobs.
Jobs completed
26+/ wk per crew
Gutter and window rounds run several a day.
Revenue visibility
£6,055booked
Booked, invoiced and paid — live.
Example figures · one live exterior-cleaning system · not a customer average
Before FlowForge
EnquiriesFacebook Messenger + phone
QuotesWord documents
Follow-upManual — when remembered
SchedulingShared calendar
InvoicesSeparate software
Customer historyScattered across all of the above
After FlowForge
Lead captured automatically
Estimate created
Quote sent
Follow-up triggered
Job booked
Team notified
Invoice generated
One customer timeline
“ Verified customer quote — added here once approved by the customer. ”
Name · business · trade
11 — Pricing
Levels of operational automation.
Every tier is the same system. Each one connects more of it, and hands more of the work to the machine.
Replaces spreadsheets, missed calls, and admin overload · Cancel anytime
Founders program · strictly limited
The complete Growth system at a subsidised rate.
Available to the next 10 qualifying businesses in exchange for performance data and testimonial support. Full system unlock. Lifetime price lock.
7 SLOTS LEFT
Enquire about a slot
12 — Why this exists
FlowForge didn’t start as a software idea.
It started inside a service business. Missed calls. Quotes written at night. Customers needing chasing. Schedules changing. Invoices forgotten. Information scattered everywhere.
FlowForge exists because real businesses end up stitching together tools that were never designed to work as one system. They shouldn’t need another five apps. They need one that understands how they operate.
Jake Swain
Founder & AI systems architect
Service-business owner turned AI systems architect and software developer.
JS FLOWFORGEBusiness systems for service companies · © 2026Product screens shown are the FlowForge BMS. Sarah Morgan is an example workflow, not customer data.